Google’s Experience update changes the need for Speed — Geoff Atkinson // Huckabuy
- Part 1 Google’s Experience update changes the need for Speed — Geoff Atkinson // Huckabuy
- Part 2Handling bad Core Web Vitals scores — Geoff Atkinson // Huckabuy
- Part 3How to react to Search Console Alerts — Geoff Atkinson // Huckabuy
Show Notes
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02:08Page speed as a ranking factor in 2023Google's Page Experience update prioritizes site speed and performance by using metrics such as core web vitals. As a result, page speed has become a major ranking factor for sites and is expected to continue growing in importance in 2023.
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03:14Understanding Google's core web vitalsThere are three core web vitals including, Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. These are measured via the Chrome browser, but many websites are not passing core web vitals.
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05:09Google's Page Experience update and the shift towards improved user experienceGoogle's algorithm updates are moving towards penalizing and removing sites that do not meet their page speed metrics in order to improve user experience. Ultimately, the focus is on maximizing page speed to ensure the user experience is faster and easier.
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06:32The impact of core web vitals on ranking abilityWebsites doing an exceptional job of passing the core web vitals will greatly improve rankings and rise to the top of Googles rankings. In addition, whereas previous updates banned sites that failed core web vitals, the focus is now on rewarding passing websites.
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08:01Predictions for page speed in 2023Its likely that Google's focus on improving user experience will continue in the future based on changes to the search interface such as infinite scroll. In addition, the importance of page speed will also increase, with fast-performing sites receiving more traffic as a result of the changes.
Quotes
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"Page speed has become a major ranking factor that seems to just continue to grow in importance and I think it will in 2023." -Geoff Atkinson, CEO, Huckabuy
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"There are three core web vitals. One's called Largest Contentful Paint. The next one's First Input Delay. And then the third is called Cumulative Layout Shift." -Geoff Atkinson, CEO, Huckabuy
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"Less than half of websites are actually passing core web vitals. So they get something like 33%." -Geoff Atkinson, CEO, Huckabuy
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"The experience for the user is getting much faster. And page speed's a big part of that." -Geoff Atkinson, CEO, Huckabuy
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"With core web vitals, if you are passing with flying colors, you will see your rankings improve. You will get up to the top of the page." -Geoff Atkinson, CEO, Huckabuy
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"The sites that pass core web vitals, and that are fast are going to get more benefit and more traffic as a result of these changes." -Geoff Atkinson, CEO, Huckabuy
- Part 1 Google’s Experience update changes the need for Speed — Geoff Atkinson // Huckabuy
- Part 2Handling bad Core Web Vitals scores — Geoff Atkinson // Huckabuy
- Part 3How to react to Search Console Alerts — Geoff Atkinson // Huckabuy
Up Next:
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Part 1Google’s Experience update changes the need for Speed — Geoff Atkinson // Huckabuy
Geoff Atkinson, Founder and CEO of Huckabuy, looks into how Google's speed update will impact your website. Google's Page Experience update in 2022 indicates just how serious Google is about page speed and improving user experience. However, less than half of all websites are passing core web vitals, but the sites that are passing are reaping the benefits and receiving more traffic as a result. Today, Geoff discusses Google's experience update and how it changes the need for speed.
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Part 2Handling bad Core Web Vitals scores — Geoff Atkinson // Huckabuy
Geoff Atkinson, Founder and CEO of Huckabuy, looks into how Google's speed update will impact your website. Slow page speed often takes a while to be identified by companies as it usually goes unnoticed until it starts impacting results. While most immediately turn to their engineering teams for a solution, when the issue persists, they start looking for external solutions such as Huckabuy. Today, Geoff discusses how to handle bad core web vitals scores.
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Part 3How to react to Search Console Alerts — Geoff Atkinson // Huckabuy
Geoff Atkinson, Founder and CEO of Huckabuy, looks into how Google's speed update will impact your website. To ensure that your website is performing well, it's important to regularly monitor your page speed and other important metrics related to your website's performance. Thankfully, Google’s Search Console has evolved to allow you to identify page speed and other core web vitals issues. Today, Geoff discusses how to react to search console alerts.
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